It all began in 1983 when a young producer from La Morra, Elio Altare, destroyed the old barrels of the family business with a chainsaw.
An extreme gesture that comes from deep frustration and a question: why are so many sacrifices made in the Langhe for a wine that is not appreciated outside 20 km of La Morra, while in France expensive and world-renowned wines are produced?

The history of the Barolo Boys is that of a group of young winemakers (Elio and Silvia Altare, Giorgio Rivetti, Roberto Voerzio, Chiara Boschis, Elio Grasso and Lorenzo Accomasso, but also Alessandro and Bruno Ceretto, Beppe and Marta Rinalidi, Beppe Caviola) who began to experiment with new and innovative solutions to produce and refine their wine.
They decide to change the maturation, switching to the famous barriques, small oak barrels that profoundly change the aroma and flavor of the wine. The results are phenomenal and a real “Barolo revolution” begins.

The so-called “Barolo revolution” began in the early 90s when the producers came into contact with a young Italian-American, Marc De Grazia, who proposed himself as an intermediary with the American market. The opportunity was as great as the extension of that country. Thus a real tasting tour in the USA began in 1994 and the new Barolo achieved surprising success as it met the tastes of a nascent market. The public, the critics, the restaurateurs, everyone went crazy for this new product which was an explosion on the nose and palate: Barolo had become the new king of wines.

But not everyone in Piedmont appreciated the new fashion, indeed, many argued that this new production technique altered the true nature of Barolo. A “battl”e began between these two factions, the Traditionalists and the Modernists (barolo refinement in large barrels and Barolo in barrique).
In the end, the modernist front partly retraced its steps and the Barolo Boys took different and often distant paths. Today, many Barolos aged in barrique remain from that movement, whose typical feature is that of being drinkable in the first years of life.
However, it is undeniable that the revolution has benefited everyone: producers, the Langhe itself and in general not only the group of founders of the Barolo Boys. The attention they brought to themselves then moved towards all the Barolo producers, but also towards Nebbiolo, Barbaresco and Barbera, which were also once undervalued, consequently, all the Langhe have enjoyed and continue to enjoy it Still.

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